5 Web Design Tips That Convert

/ October 3, 2017/ Frontend

A good company website should be able to create web traffic and at the same time convert it into sales. Therefore, aside from the website’s aesthetics, it should be able to persuade visitors to buy a product, avail of a service, apply for membership, sign up for a newsletter, or fill in a form.

Here are five things you need to do that will help convert web traffic to lead generation or sales.

Make User Experience Your Priority

First, you need to know who your users will be, how they will access your website, what their needs are, and what they will get from your website. Create different personas that will represent your target audience or market. Once you have an idea of who these people are, you can plan a flow of the prospective user’s web experience.

Have a Good Layout Design

Make sure your website’s layout supports your content and not the other way around. Not only should your site showcases your company, but also converts web traffic into any form of sales or service. The first thing that the users should see is your main message before the supporting content like blogs, videos, news, and calls to action.

Responsive Web Design

Your website should also be able to accommodate traffic coming in from mobile platforms. From desktop up to the smallest screen of a smartwatch, your website’s feature should be able to display now that we have reached the “mobile first” era.

Content is Still the King

Content is important in traffic as well as in conversions. Content persuades a user to buy a product or subscribe to a newsletter or download an e-book or invest in managed services. While having good content may not necessarily increase conversion, good content can help visitors become intimately familiar with your product, services, and brand over time. Whether it involves videos, blogs, photos, or other interactive programs; valuable content is the ultimate key to website conversions.

Incorporate SEO Into Your Web Design

SEO is a strong component in digital marketing. It allows users to rapidly browse through search engines and access the assortment of products and services offered by your website. Good search engine optimization achieve natural rankings, improve visibility, and create more traffic. .

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