Your Website’s First Impression
The common proverb “First impressions are the most lasting.” applies to almost anything including websites. Within a matter of a seconds, people have already judged your website on its first encounter. They have already developed an opinion about you, your brand, or your company based on that brief encounter. Sadly, if you make a bad impression, you may never get a second chance to create another.
Confusing user experience, long load time, crazy colors or layout, annoying popups, and navigation play a part in your website’s first impression. Imperfections like these can cause a significant amount of bounce rate, making your visitors leave without browsing a few more minutes to explore your site even if your product or service fits their business solutions.
Web visitors spend an average of less than 15 seconds on a website. This means that your website only have less than 15 seconds to impress. As much as possible, think more of its functionality rather than its beauty. No one would say, “Hey, I found a beautiful website…” but rather say, “Hey, check what I’ve found out on this site…”
You never get a second chance to make a first impression. – Andrew Grant
So here are the things that you might want to consider in creating the best first impression.
1. Start with an introductory video
Do you know that more people would rather watch videos than reading text on the webpage? People are becoming more visual. They become overwhelmed with the amount of information in front of them if it was presented in text format. A short video is an effective way for you to inform your visitors who you are, what your product is, and how it works.
2. Answer the question, “What is in it for you?”
This is a value proposition. As a brand, or a business, your website should be able to answer than in a matter of seconds. They searched and found your website, therefore they should be looking for an answer to their need. It is a statement that tells the world what you do and why should anyone care. It must be seen on a prominent location and should grab their attention. This could be in a form of a short video, a slider, or something in the upper fold.
3. Give the visitors reasons to explore the rest of your website
Don’t stuff things in the upper fold. Let the users scroll down. Anyway, most website themes allow this function.
4. Provide good calls to action
In relation to scrolling, provide your visitors directions on where to go. Plan on how should visitors proceed within your website in a cohesive manner. Highlight those sections with proper visuals. Use a color that stands out so users see this calls to action immediately.
5. Engage and build trust
Your website should not focus on you. Instead, focus on what your users need. Remember, they want to know if your website can fulfill their needs. Provide a knowledge base where you can show that you’re capable of answering their questions or providing solutions. That way, the visitors would see you as an authority. If there’s a comment, reply. Do that, too, in all your social media accounts. Let the people feel there’s a human being behind the website.
In short, people scan the Internet looking for answers and they would like to find out if your website can provide an answer as quickly. Once they’re impressed, they will remember your website, bookmark it, and will come back. These are the people who will be your audience, who will ask for more, who will most likely to comment or click the like button, who will likely subscribe, and who will likely be your customer. All these could be possible by your website’s first impression.