Web 2.0: A Paradigm Shift

/ January 13, 2017/ Frontend

Changes in the way we create websites has resulted to the birth of Web 2.0. Remember the personal static web pages hosted on ISP-run web servers or free web hosting services like Geocities? Things have changed since then. Web 2.0 defined user experience, social networking, interactive sites, and mobility. These things were not common during the Web 1.0 days.

This 2017, we’ve seen much more changes. We are now shifting to a more targeted, more personal, more secured, and somehow more commercial user experience level. The common values in web business cycles today are no longer those values that categorized them as Web 2.0 ten years ago.

Rich user experience becomes poor user experience because of bloated web pages. Its full of advertisements disrupt (and annoy) users most of the time. Rich user experience becomes poor user experience also because of the prevalence of paywalls. Users are prevented access to web content without paying a subscription. The free services are getting smaller and the only option is to upgrade for a fee. Then there’s the continuing war between advertisers and ad-blockers that put the users in the middle of it. Software as a service (SAAS) like the on-demand applications used in businesses becomes restricted API access developed for a selected group of users. Mass participation becomes private, limited web access which leads to limited choices. Is the social Web 2.0 returning to be personal again?

I’m not saying that Web 2.0 is gone. What I’m pointing out is the massive changes that happened in the past decade had made us shift to a new level of web experience. Is this Web 2.5 or 3.0? What do you think?

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