Have You Met Fred?
Late last year, talks on SEO trends for 2017 dealt with something big coming. Well, it came last 8 March, when Google rolled out an algorithm update named “Fred”. It is one in the string of updates Google makes everyday in improving their quality of SERP results. After the Fred update rolled out, the SEO community panicked.
Who wouldn’t panic if you see a significant drop in web traffic? But according to reports, about 95% of the affected websites were the ones with the following:
- low-quality content
- ad-heavy sites with thin content
- bad backlinks
Re-think the use or overuse of keywords. The Fred algorithm affected those keyword-laden text or content written for ranking purposes. It also affected those sites with too many paid content and affiliate links scattered throughout the article. Also, websites which articles don’t add much value are low-quality.
Ad-heavy sites with thin content
There are sites that provide articles and some of these are infomercials. These types of paid content may deceive readers. Users may think that it is a part of the real content when it is not.
Affected websites have one thing in common, their back links are of low-quality, too. Meaning, the sites that link back to them all have low domain authority.
Google is keeping its word to reward sites that provide valuable content to users, and not just to earn. So what do we need to do?
- Create high-quality, relevant content that aims to help your readers and users. Here at 3wToday.com, we write our own content. All articles average 800 words. And we’re not obsessed with keywords.
- Don’t overload your site with ads or affiliate links. As you can see, we don’t have ads. We have one affiliate link (sometimes none) per page. And we do a little back linking.
- Make ads obvious to the users. Don’t let web visitors think that infomercials are part of your content.
- Forget the algorithm and stick to the Google Webmaster guidelines.
Following the above tips will help Google find, index, and rank your website.