8 Web Design Tips To Make Your Visitors Stay
For the past few weeks (or months), we’ve been telling how web design should be. An online presence is already a step towards a business’ success. However, with the fast-paced lifestyle we’re all having, it becomes a challenge to engage web visitors to stay longer one site.
Therefore, a website should be simple, focused, and can convert curious visitors to loyal customers. But how? Here are a few tips:
1. Take note of the website’s speed.
Experts say that a web page should load within 10 to 30 seconds or else, the visitor leaves. To minimize the loading time, optimize all images and graphics. Compress these elements, whenever possible. Use videos and other flashy elements sparingly unless it is important.
2. Identify your target audience
Your website should not be a “one size, fits all” type. Study your niche market and focus on these people. Focus on what they need and see how you can bridge the gap or provide them their needs. The more you focus on them, the more they will visit your website often because they will perceive your website as an authority or trusted resource.
3. As much as possible, your website should focus on one goal
Most of the time, websites offer too many things on a single page. Some of them are even unrelated. If your business offer many products or services, categorize them or dedicate a unique page (or even a different website) for each.
4. Establish your credibility and trustworthiness
Show that you’re credible and worth to be trusted. Provide resources that will allow your visitors to check you out. Provide a legitimate contact information, prominent link to a privacy statement, testimonials, and other credentials.
5. Simplify your navigation
Provide convenience to your visitors by having an easy navigational menu which is prominent on your website. Aside from a menu, provide search and catalogue features which visitors can use. Do not give them confusing directions, buttons, or links. Remember that there are some people who don’t have the patience to navigate the whole website, so make it easy for everyone.
6. Be consistent
Your website should be consistent with your business and brand. Make sure that each design element — logo, colors, fonts, themes, etc. — should be the same webpage after webpage. It also goes through your business cards, letterheads, envelopes, and other marketing collaterals.
7. Be ready to interact and engage
Once you have your website running, be ready to interact with your audience. Provide email or feedback forms or social media accounts where they can ask questions or comment. Come up with promotions or events that they’ll be interested to participate. These are the kind of activities that will keep them coming back.
8. Do not disregard the saying, “Content is King”
Whatever you put into your website is content. Be it a text, an image, or a video, the message still matters. If it is compelling and persuasive, your audience will react positively. Provide quality content over quantity. And if possible, create content regularly.
Take heed of these tips whenever you think of designing (or re-designing) your website. Ask a professional web developer for inputs, too.