10 Trends To Look Out For in Web Design This 2017
Change is the only thing constant in this world. A trend today maybe gone tomorrow. It also applies to web design. As websites come and go, a good web designer considers the latest trends that will create an awesome user experience. Good user experience, in turn, should meet the needs and tastes of the target audience. If these factors go into the design, a brand leaves a positive impression in one’s mind. Here are ten web design trends that we need to look out for this 2017:
1. Mobile-First Design Approach
Nowadays, people browse, interact, and transact business using their mobile devices, especially smartphones. Because of this trend, web content should fit smaller screens. The “mobile-first” design optimizes a website for mobile devices first before creating the desktop version of it. It is no longer the other way around like we used to. Before, responsiveness is all about being adaptive to a specific device. This year, responsiveness will be more adaptive to the user. Businesses should think about designing for mobile devices first to tap a greater market.
These are small animations that enhance user interface and user experience. Notice a small bar line running from left to right on our home page? It is an example of micro-interaction to show waiting time for the next slider to show up. This kind of animation sets expectation to the users. This nurtures user experience which then translates into customer satisfaction and retention.
3. Creating Prototypes
Prototyping is one of the latest web development trends. Providing a proof copy of your design to your clients, stakeholders, developers, and other team members will help everyone understand the flow of interaction between the user and the web content. This makes the feedback more immediate. Discussing the prototype before implementation saves time, money, and effort in the long run.
4. Original Images
This 2017, designers are doing away with stock photos. Websites with stock photos, videos, and web content become generic. Once it becomes generic, it downplays the brand’s authenticity. Nowadays, creating content adheres to the brand’s vision. Original illustrations, typography, and photography can make any website stand out. This also makes the demand for original multimedia artists high.
Use animations to tell your message. It gives your brand a distinct personality. An 404 Error page showing a lost traveler is much better than a static page of text. Also, customizing your animation to your brand tells your audience about your business. For example, if you have a domain name registration and web hosting service, show an animated queue of people registering during a page download. It encourages more engagement. Also, GIFs are back and they don’t affect page load speed anymore.
Moving pictures fascinate people. Ever since the movies began, people can’t get enough of it. Videos get more engagement than texts and images. Notice how many views and likes a video on YouTube has compared to its counterpart on the website and you’ll see. In the future, videos will account for more than 80% of web traffic. Thus, web designers should take into consideration to include videos in their web design.
7. Flat and vivid colors
Flat designs entail the use of bright colors and a minimalist approach. It grab attention and make web content easier to consume. Businesses try to use bold colors in their brands to make them more recognizable. 2017 is the year of the Fire Rooster, so it’s also the year for fiery, brave, and bold colors.
8. Grid and card navigations
Grid and card navigations provide a practical way to view web content. Thanks to Pinterest, this style of presenting web content became a trend that will stay for a long while. It is effective in mobile-first design approach because it is scalable to larger screen sizes. It looks organized, making your web content easier to navigate.
9. Virtual Reality
This new technology is gaining ground especially in the gaming industry. Some businesses start embracing virtual reality into their website for better user experience. But, since this is something new, best practices are still limited.
10. Web Content
The adage “content is king” still holds. Great content adds value and promotes engagement and brand loyalty. Thus, there should be a balance between good, relevant content and good design. And design means the right combination of beauty and functionality.
Web design is combining art and commerce. It changes with the way people consume information. We will see more mobile-friendly designs that will focus on improved user experience. Content is now shifting to animations and videos. These trends will start this year and will continue until a new trend pops up. We could only go along with the flow or be left behind.